10 revolutionary brand design developments for 2023

Read Time:12 Minute, 3 Second

2022-11-11 13:50:01

Our post-pandemic world didn’t turn into precisely what we’d hoped for. We’ve discovered ourselves affected by the local weather disaster, wars and austerity. And, in response, many people are turning in direction of individualism, anti-establishment politics and spirituality. All of us want some escapism proper now and as we will see by the brand design developments for 2023, the inventive trade is bringing it.

You’ll see sci-fi references and retro throwbacks in a few of this yr’s developments we’re highlighting. Why? As a result of we’re rising from the pandemic with a fierce set of rose-tinted glasses on and we’re craving for utopia. Marrying expertise with innovation, designers need to their previous to tell the longer term—and belief us, it’s going to be vivid.

The highest 10 escapist logos for 2023 are:

  1. Throwback liquid mercury font
  2. Playful line doodles
  3. Retro purple liners
  4. Twists on conventional designs
  5. Distorted geometry
  6. Loosely interpretive lettermarks
  7. Mysticism and mythology
  8. Submerged in sci-fi
  9. Trendy artwork deco
  10. Molecule-inspired summary patterning

1. Throwback liquid mercury fonts

Try these logos. They’re melty, they’re shiny, they’re oozy and so they really feel contemporary, but type of acquainted:

No, you’re not the one one who has regarded on the liquid mercury typography development and stated, “Hey, this feels a bit Y2K.” If you happen to have been round again then, you’ll acknowledge this type of font instantly—even should you don’t know what melting mercury truly seems like.

Right here’s a fast clarification for many who aren’t versed in melting mercury or this iconic turn-of-the-century fashion: the factor mercury was as soon as generally utilized in thermometers and different shopper instruments and merchandise. At room temperature, mercury is liquid. It’s dense, and in contrast to water and different lighter liquids, mercury strikes slowly and tends to ooze, reasonably than circulate. This font, with its inconsistently distributed weight, rounded corners and normal sense of getting organically oozed into letter shapes, seems like melted mercury.

Design by HG80 by way of Behance

As a font, it feels up to date. It doesn’t simply lack serifs, it lacks symmetry. It doesn’t really feel restricted and even deliberate; it’s funky and with a metallic shine, even otherworldly. As a throwback font, it feels nostalgic, however the play on depth, texture and letter formation provides this melting mercury brand development contemporary vitality. It feels energetic, thrilling and free.

silver liquid mercury text against a sky background
Design by AIS design by way of Behance

2. Playful line doodles

Escapism doesn’t at all times look futuristic. Typically, it’s merely about looking for the positives within the atmosphere round you. And that’s what this development is all about.

In 2023, designers are bringing informal humor and wit to their work, creating playful line drawings to carry spirits. The simplistic fashion feels harking back to the doodles you drew as a schoolkid in your science guide, mixing collectively a way of mischief and innocence. When you consider all of the crises looming over the world at current, it’s no marvel designers are wistfully trying backward to gasoline their creativity.




Logos proper now are humorous and constructive—I’m positive it was brought on by the pandemic.




As 99designs by Vista designer, solvi_designs, places it, “Logos proper now are humorous and constructive—I’m positive it was brought on by the pandemic. Folks have had some powerful years and a few extra to come back, and the businesses and the designers try to offer positivity in any means they will.”

text logo with simple geometric illustrations that suggest frog hands and a river
Emblem and model identification pack by Blacklake Design

3. Retro purple liners

In 2023, we’ll discover the colour purple used more and more so as a substitute of black in monochrome brand designs. That is particularly so when the brand encompasses a character or mascot. Commanding consideration, the colour purple symbolizes heightened emotion and luck. And so it is smart that designers are turning to it to emphasise the character of the model they’re creating for.

Logo featuring swooping text and a Rosie the Riveter figure
Emblem design by Amos994

You’ll discover that these brand designs are turning to comedian strips for inspiration. You may see it within the 2D line drawings, exaggerated expressions, use of line grids and speech bubbles featured within the examples. Designers are looking for the positives in an more and more fraught world. By referencing a method of illustration that many connect with childhood, these designers encourage audiences to take a second of sunshine reduction, to benefit from the innocence of such reminiscences.

And once we look deeper at these cartoon-style characters, we once more see why the colour purple appears to work so properly right here. It’s including pleasure, a enjoyable vitality and charisma to the characters they’re utilized to—emotions that the viewers is invited to absorb.

4. Twists on conventional designs

In 2023, dealing with actuality is a key theme we see taking part in out in design. Maneuvering by the ‘new regular’ means we have to innovate on what we all know and what we’ve skilled up to now. And a method we see creatives mirror on that is by the interpretation of conventional, cultural imagery into hanging up to date brand designs.

purple, orange and peach ramen shop logo
Emblem design by Unfollow! Design

So, this would possibly imply pairing an old-school sticker aesthetic with a up to date pastel palette and summary patterns. Or, it may imply isolating a singular form or image from conventional or cultural imagery and immersing it in an summary ocean of white area.

Many examples on this brand design development lean into minimalism, simplifying ornate particulars into line drawings or reworking conventional brand shapes, like badges or crests, into vector artwork.

5. Distorted geometry

Geometric shapes have lengthy been used for brand design. Easy, exact and calculated, they supply a inflexible distinction to the biomorphic silhouettes we see in nature. But, 2023 will see designers clap again at their mathematical guidelines and regularity.

Twisting, breaking and tugging silhouettes misplaced, designers are rejecting the subdued nature of predictable geometry. They’re combating in opposition to the institution, consciously bucking design norms to have a good time the spirit of revolt.

Every brand design on this development flaunts jagged edges, lacking items and razor edges. In chrome or neon, they’re slick, sharp and defiant in stealing the viewers’s consideration.

distorted hexagonal logo design on neon pink background
Emblem design by Arthean
87a2a0ef 396c 4fd3 9411 80edc5357fa0
Emblem design by fi2 Design

6. Loosely interpretive lettermarks

In the same vein to the distorted geometry development, the loosely interpretive lettermarks development is in revolt. Blasting the trade requirements of favoring easy, easy-to-recognize shapes or letters, this 2023 brand design development is bringing forth a brand new dimension of brand design—one that features all-out summary conceptualization.

gray and black blocky negative space lettermark logo
Emblem by JDI Brokers (a number of house owners) by way of Behance

Designers use geometric shapes and white area to play thoughts video games on the viewer, as they see an summary sample first and the represented letters second. It’s virtually like an optical phantasm, with designers including a deeper stage of interplay and playfulness to designs.

As 99designs by Vista designer, Terry Bogard, explains, “Kind manipulation has at all times been a intelligent and helpful development to create a novel search for a minimal aesthetic. Because the market turns into extra saturated, apparent distortions in typesets will play into extra recognizable types of logos or model marks.”




“Kind manipulation has at all times been a intelligent and helpful development to create a novel search for a minimal aesthetic.”




geometric logo with speckled backgrop
Emblem design by Terry Bogard

Total, this brand design development is a broad class, however the examples that fall beneath it carry the identical sentiment. Issues are by no means apparent instantly; design shouldn’t be understood at face worth. Viewers must look deeper into these logos than they often would to uncover the true that means, which looks like a reasonably large metaphor for a way we view the world and humanity.

7. Mysticism and mythology

Right here’s one other means youthful generations, largely Gen Z, are pushing again in opposition to established norms: they’re embracing different and New Age spirituality. For some, this implies issues like astrology, crystals and tarot playing cards. For others, it’s embracing Pagan and different nature-based religions as a substitute of attending organized, conventional church buildings. For all, it’s a method for locating that means and connection in a world that always feels more and more disconnected.

“Align your chakras and cost up your crystals, mystic and ethereal logos have at all times existed, however this yr you possibly can see them being polished up and delivered to the mainstream.” On the mysticism and mythology development, 99designs by Vista’s artwork director Justin Hamra says, “this brand development displays the need for calm and naturalistic kinds, colours and types.”




Align your chakras and cost up your crystals, mystic and ethereal logos have at all times existed, however this yr you possibly can see them being polished up and delivered to the mainstream. 




– Justin Hamra, artwork director at 99designs by Vista

Many individuals, notably younger adults, really feel a scarcity of management over the longer term proper now. There are many causes for this, like financial uncertainty, geopolitical battle and a perceived lack of local weather motion from many world leaders. This unease with the bodily current together with an ache for a better energy is exhibiting up throughout the brand design developments of 2023.

A key driver behind this motion, and trending logos that mirror it, is the thought of “taking again your energy.” Designers are leaning into that idea and utilizing the visible language of practices like astrology, tarot, crystals and mysticism of their logos. This language consists of pictures like planets, eyes, astrological glyphs, and nature-inspired motifs.

8. Submerged in sci-fi

Yesterday’s science fiction is immediately’s actuality. Issues like absolutely digital worlds and far-flung area exploration aren’t fiction anymore; they’re a part of our world. However they aren’t essentially commonplace, and in lots of instances, they will really feel like a dramatic juxtaposition to the quick challenges we’re going through. That may make them really feel dystopian… and encourage designers working with these themes to depict them in chilly shades of grey, uninteresting browns, affect fonts and metallics.

Celestial logo design
Emblem design by Akira X3

Take into account that not all sci-fi-inspired brand designs have this heavy feel and look—some shoot for a extra enjoyable, optimistic tackle the idea, like canyones’ animated design beneath.

Colorful animated logo of an astronaut holding a pink moon
Emblem design by canyones

House exploration is a well-liked theme in science fiction. It’s additionally been distinguished within the information recently, following the confirmed UFO sightings in 2021 and the crystal clear area pictures coming from the James Webb telescope. You’ll see this reputation mirrored on this development and its emphasis on area exploration as one other avenue for escapism, with people having solely explored a tiny fraction of the universe to date.

9. Trendy artwork deco

Originating in 1910, artwork deco is having fun with a revival. And, as with all revival, designers are updating it for immediately. Check out the glitch-inspired font on this artwork deco-inspired wordmark design:

brown-tinted photo of women waving their arms overlaid with white art deco-inspired text
Picture by way of Silver Stag Co by way of Instagram

Glitch results used on this context really feel distinctly trendy as a result of within the unique artwork deco period, there have been no digital glitches—there was nothing digital to glitch. The approach is a juxtaposition of the twentieth and twenty first century, a reminder that something may be reimagined and reinvented. It melts previous into new: a romanticized previous into an unclear future.

Art deco-inspired wordmark logo design
Emblem design by Iris Design

And this isn’t the one means designers are modernizing and revitalizing the artwork deco motion for immediately’s context. Historically, we consider minimalist fonts as, properly, minimal—they aren’t massive or daring or visibly outstanding in any means. However with these artwork deco-inspired wordmark logos, we see designers experiment with letter anatomy—so options prefer it’s weight, thickness and stems.

black and cream lettermark logo with bold, unbalanced letters
Emblem design by Dori

10. Molecule-inspired summary patterning

On this brand design development, we see extra sci-fi-inspired imagery. However not like the “submerged in sci-fi” development, this development isn’t paying homage to fantasy—it’s celebrating truth.

So how are designers deciphering science as imagery? Many of those logos incorporate DNA helices, which additionally brings one other theme to this development’s story. DNA is the inspiration for all life, and by overtly depicting them or implying them by blobby circles and linked dots, designers specific the sense of connection and belonging we really feel with one another.

As Justin Hamra, artwork director at 99designs by Vista, explains, “molecule-inspired summary patterning presents one of many purest types of brand design. It bridges the hole between basic iconography and simplistic brand marks in a fluid and summary means.”

monochrome wordmark logo design
Emblem design by Ian Douglas




Molecule-inspired summary patterning bridges the hole between basic iconography and simplistic brand marks in a fluid and summary means.




– Justin Hamra, artwork director at 99designs by Vista

In opposition to our present backdrop of contradictions and cultural pendulum swings, scientific progress is fixed. Many of those logos use science-inspired imagery to speak that even, and maybe particularly, in our darkest moments, scientific development is the trail to restoration and progress. It provides optimism and hope in essentially the most dependable, well-researched format.

Prepare for logos with out limits in 2023

Yearly, new brand design developments emerge. 2023 might be no completely different. What will be completely different, although, is the underlying forces behind these brand design developments. In 2023, designers might be working inside a zeitgeist marked by innovation, a need for freedom, simplicity and escapism.

As you go searching and take inventory of your atmosphere, take into consideration how one can domesticate your personal freedom by innovation and authenticity. If you happen to may translate that right into a brand, what wouldn’t it appear to be? That’s what 2023 brand design developments are all about: going after what you actually need throughout difficult instances.

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