- ✏️ This text was written by Nate Holmes and sponsored by our associates at Widen, an Acquia firm
Lots goes into artistic work. Positive, there’s the precise time a designer spends designing. However there’s additionally time spent concepting, aligning with enterprise objectives, gaining approval, and a lot extra. If the output finally ends up being a single-use design, it means you’re seemingly not getting as a lot out of your efforts as you might be.
Utilizing artistic work in a number of methods accelerates workflows by giving groups entry to accredited, high-quality content material.
Discovering methods to make your design work accessible for different groups to make use of, reuse, and repurpose creates limitless alternatives to get extra worth out of your artistic funding. Utilizing artistic work in a number of methods reduces time spent on overlapping efforts, frees up designers to give attention to extra significant initiatives, and accelerates workflows by giving groups entry to accredited, high-quality content material.
Extending the attain of your artistic content material
When content material is saved on arduous drives and in Google folders, accessing it isn’t all the time straightforward — particularly if it lacks a company technique. Usually, designers can discover what they want but it surely’s uncommon that different group members will know the place to look. Sound acquainted?
Then there’s the wrestle of accessing file codecs created in design software program — like TIFF, .ai, or .psd information. With out the proper instruments to open these information, overlook about being about to make use of them. And if somebody makes use of a design file on a PowerPoint slide, the ensuing file measurement might be so massive that opening will probably be painfully sluggish.
To navigate these cumbersome points, many groups flip to a digital asset administration (DAM) answer. A DAM platform provides safe, streamlined entry to artistic information making them straightforward to seek out, and in flip, straightforward to make use of.
Let’s discover 5 methods a DAM system will help increase the usage of your artistic content material throughout your group.
1. Present safe entry to artistic in a centralized location
Entry is admittedly step one in broadening the usage of your artistic work. If individuals can’t discover it, there’s no means they’ll be capable to use it. Maintaining your entire information in a centralized location implies that groups could have entry to what they want, once they want it. And safety settings — together with asset teams, consumer roles, and permission — make sure that each consumer can solely entry belongings they’re approved to make use of.
Placing information in a cloud-based library additionally implies that international workflows gained’t have delays throughout time zones. Customers can simply discover and use content material on their very own by way of searchable metadata. And the problem with utilizing design information on PowerPoint slides? No drawback. Customers can even convert content material on the fly into the required file format.
2. Reuse and repurpose content material
Creating one thing that’s one and performed is just not an excellent feeling. Wouldn’t or not it’s good to carry it to life on a brand new channel? Think about a picture that was created for a weblog article. Maybe it is also utilized in a presentation, or encourage a brand new web site graphic.
With the ability to reuse and repurpose present artistic content material empowers group members by offering them with content material they will supply themselves. For instance, utilizing an present asset as inspiration throughout a artistic kickoff can present readability across the ask and be a jumping-off level for the brand new design — as an alternative of ranging from scratch.
With the ability to reuse and repurpose present artistic content material empowers group members by offering them with content material they will supply themselves.
By maintaining content material in a DAM system you not solely see what’s accessible but additionally seize how and when it may be utilized by leveraging descriptive metadata that features proper and launch data. So you may encourage utilization compliance regardless of who’s utilizing your content material.
3. Broaden artistic visibility with integrations
Leaping between packages is annoying at greatest — and a chance for inconsistency at worst. But when data is synced throughout techniques, these hassles could be prevented. Integrating the instruments you utilize probably the most will streamline workflows and hold content material constant.
Getting your work out into the world requires plenty of instruments and groups. Integrating your DAM library with artistic options like Adobe Inventive Cloud, Figma, Sketch, and Canva means which you can seek for and entry information in your central supply of fact with out leaving your design program of alternative, maintaining designers centered in a single instrument.
Then when it’s time to distribute your work throughout channels, integrations with a content material administration system (CMS), advert platform, social media instrument, and extra, imply that non-designers can entry the information they want shortly and be assured they’re utilizing the newest model.
4. Use portals to share curated entry to content material
Not everybody wants entry to every little thing. And consumer license prices can add up shortly. To not point out coaching everybody on methods to use the instruments. Utilizing portals to distribute curated units of content material could be the proper reply.
A portal gives customers with a branded expertise and designers with a simple technique to share their work.
A portal gives customers with a branded expertise and designers with a simple technique to share their work. They’re typically used for advert campaigns, product launches, vendor-specific belongings, and extra. With the ability to share a single hyperlink to a number of belongings makes it simpler for groups to self-serve and eliminates tedious distribution duties for designers.
5. Create on-brand, easy-to-update templates
Do you ever obtain easy, copy-paste requests reminiscent of updating a file with a brand new picture or completely different logos? Utilizing a template can empower colleagues with out design abilities to make easy updates whereas permitting designers to keep up model management.
With Templates, supplies like one-pagers, brochures, catalogs, retailer signage, digital advertisements, and social tiles can all be custom-made based mostly on chosen editable fields. Replace textual content, change images, swap logos — however solely with the content material designers have pre-selected. This makes it simpler for groups to remain on model and takes among the heavy lifting off of the artistic group.
As your artistic work expands, so does the necessity for model administration
Superb! Now your work is on its technique to being utilized by extra groups. Doesn’t it really feel nice? However as your artistic attain expands, so does the room for error.
We’ve all been there. As work pressures construct, processes and model checks could be one of many first issues to slide. That’s why automating among the model administration is vital.
Implementing a governance technique round who ought to have entry to what content material is an enormous a part of sustaining management over artistic work that’s used broadly. Utilizing configurable permission settings inside a DAM system automates entry throughout channels, groups, companions, and areas so it doesn’t fall on the designers to maintain tabs on their work. And as what you are promoting grows, these permissions could be set at scale to stick not solely to utilization phrases but additionally to organizational safety protocols.
Get your design work on the market!
There you’ve it! 5 methods you may lengthen the usage of your artistic work inside your group. Should you’re already utilizing a DAM system, check out your processes to see when you’re utilizing these strategies to maximise the potential of your artistic work.
Should you’re not utilizing a DAM platform simply but, we’ve received you coated too. Study extra in regards to the options and advantages of a DAM answer and if you wish to see ours in motion, try our on-demand demo. ■
About Widen, an Acquia firm: Widen helps manufacturers get their content material organized. Their cloud-based digital asset administration (DAM) software program helps advertising and marketing, gross sales, and e-commerce groups discover what they want, coordinate workflows, and publish content material from a central supply. Trusted by greater than 800 firms and a million customers worldwide, Widen boasts a 20-year monitor document of DAM innovation and buyer success.