8 methods to optimize your web site’s media for efficiency

Read Time:8 Minute, 30 Second

2023-01-31 10:00:00

Your web site’s feel and look is simply as necessary to your finish person as its loading pace. Pairing nice internet design with efficiency ensures each web site you construct is each excellent to the attention and seamless to make use of.

Based on Assume With Google, your web site’s bounce charge can improve by 32% as web page load time will increase from one to a few seconds. This emphasizes how essential usability is to your web site’s success: With out high quality visuals and fast loading occasions, guests merely gained’t have the possibility or endurance to interact together with your design.

Whereas web site imagery—equivalent to product pictures, art work, or occasion movies—performs a giant position within the story your internet design relays to guests, these visible parts have the potential to decelerate your web site in the event that they’re not correctly optimized. Comply with these finest practices for media optimization to make sure your web site seems to be nice, and performs even higher.

Due to our mates at Wix for sponsoring this weblog publish!

1. Add the precise picture sizes

You’ll all the time need to add the very best quality picture obtainable. For starters, this implies discovering imagery and media that each look nice and can add speedily.

Typically talking, your file ought to be no greater than 25MB (or 15MB on the subject of GIFS) to make sure environment friendly loading. As well as, you’ll need to begin with an uncompressed or RAW file to protect your visible’s high quality. This refers to a file that features all the picture’s authentic knowledge, and has not been lowered in byte dimension.

2. Usually, select JPG over PNG

JPG photographs—the most typical format—are normally a lot smaller than the equal PNG photographs—generally as a lot as 10 occasions smaller. As a result of smaller dimension, you’ll sometimes need to go for a JPG over a PNG (Transportable Community Graphic).

When deciding between a JPG or PNG in your web site, remember that these two codecs are resized in numerous methods. JPG makes use of algorithms to reconstruct solely an approximation of the unique knowledge when resized and delivered over the online. That is referred to as lossy compression, which implies a few of the authentic knowledge is completely eliminated or “misplaced.” When PNGs are resized, the format makes use of a compression algorithm that enables authentic knowledge to be completely reconstructed (generally known as loss-less compression).

Basically, while you need to retain the standard of your photographs, you would possibly go for a PNG. The trade-off right here means working with bigger information that may doubtlessly hurt your web site’s efficiency.

📌 Professional tip:

Within the circumstances beneath, nonetheless, it would be best to select a PNG over a JPG.

  • You require transparency within the picture (e.g. you need the topic of the picture, or the foreground, to seem as if it’s been reduce out).
  • You want excessive top quality and sharpness, like in photographs with small textual content (e.g. a screenshot) or richness in colours (e.g. gradients).

3. Alter the default compression of your photographs to enhance sharpness

When including photographs to your internet design, you’ll probably discover that no matter platform you’re working with has its personal default on the subject of the compression of photographs. After importing your JPEG or PNG file to the Wix Editor, for instance, it can scale back its compression to a default of 90% high quality. You’ll be able to modify this default setting to verify your photographs look sharp, and cargo quick.

4. Don’t stress about lazy loading—it’s a superb factor

As you scroll via your web site, you could discover that photographs seem blurry for a microsecond earlier than totally loading. Haven’t any worry: That’s generally known as lazy loading, and it’s a placeholder for the true (optimized) picture.

To be able to pace up loading time and present guests one thing as quickly as they land in your web site, the browser first shows a small, blurred model of the picture. In different phrases, it “lazily” downloads the very best quality photographs to optimize them for the show’s dimension. As photographs scroll into view, the high-resolution photographs obtain, changing the Low High quality Picture Placeholder (LQIP) presently displayed.

Aside from bettering person expertise, LQIP additionally helps your web site’s search engine optimization, because it supplies search engines like google and yahoo with listed photographs, as a substitute of a clean or a damaged picture icon.

5. Know when to make use of SVG vs. PNG

Scalable Vector Graphics, also referred to as SVGs, are delivered in an XML-based format. Mathematical formulation are used to construct top quality photographs.

An SVG has vector-based contents, instructing the browser what to show via a fancy community of strains, dots, shapes and algorithms. That makes SVG extra malleable than a PNG, since its dimension will depend on the variety of parts and “nodes” it incorporates. PNGs are raster-based codecs (versus the vector format of SVGs) and so they’re made up of a hard and fast variety of pixel grids which can be top quality, however troublesome to resize.

SVGs stay sharp on each decision and dimension, even when the viewport’s dimensions change. When contemplating the efficiency burden of the picture’s dimension, use SVG as a substitute of raster codecs like PNG, until the SVG is very complicated (e.g. an SVG depicting the shoreline of Norway) and the component’s precise dimensions are, compared to the picture, small.


To profit from SVGs in your web site, add SVG information with weights of as much as 250KB.

As well as, you’ll want to keep away from content material that will doubtlessly trigger safety points or browser crashes. For instance, SMIL animations include some insecure content material and hurt runtime efficiency, thus fashionable browsers don’t help them.

6. Select the precise video codecs

With wider angle ranges, lengthier messages, entertaining animation and extra, movies assist web site guests effortlessly interact with extra content material. Whether or not promotional or purely ornamental, stick to those basic guidelines to make sure your movies will seem within the highest high quality, with out affecting web page load pace.

As a rule of thumb, movies uploaded to your web site ought to be a most of 1GB. Earlier than importing your video, verify which video codecs are suitable with the web site platform you employ. A few of the hottest codecs embrace AVI, MPEG, MPG, MPE, MP4, MKV, WebM, MOV, OGV, VOB, M4V, 3GP, DivX, XVID, MXF, WMV, M1V, FLV and M2TS.


7. Choose the precise shade video background

When including a video to your web site, remember that elements of the video could also be cropped or hidden for some guests relying on the gadget or browser they use. The video content material itself, nonetheless, will seem to cowl all the part’s dimensions.

Video elements are calculated primarily based on the total dimensions of the media being uploaded, and never solely the seen elements. On this case, you could need to add a shade house to make up for the remainder of the background and provides guests the perfect aesthetic expertise.

Totally different browsers use totally different shade areas, so while you use a shade as a video background and choose the identical shade as a web page background, these shade areas might look totally different on totally different browsers. One attainable answer to beat the colour variation is to outline a clear background for the video.


8. Select video over GIFS (largely)

A GIF’s easy animation can be a magnet for guests and uplift your internet design. Nonetheless, GIFs include just a few drawbacks: You’ll be able to’t management playback in your web site, which might hurt efficiency, accessibility and the general person expertise. GIFs additionally solely begin taking part in when all content material frames can be found. Since you can’t optimize GIFs for internet streaming, utilizing them can considerably decelerate a web page’s loading pace.

In the event you’re deciding between a GIF and a video, stick to the latter. Movies help virtually limitless shade palettes, include managed playback and will be optimized for internet streaming. Additionally they begin taking part in on the internet as quickly as the primary body is accessible.

Use GIFs in these circumstances in your web site:

In case your content material animation incorporates just a few frames and a small dimension dimension (e.g 100X100) it’s best to use a GIF.
When you might have textual content content material in your video and also you need to keep readability.

Design web sites that look nice and carry out even higher

Constructing on Wix implies that the foundations are lined and efficiency doesn’t come on the sacrifice of your web site’s look and elegance.

Each time you add a picture to your web site, Wix routinely optimizes it to make sure top quality and fast load time on any gadget. No want to fret about resizing, compressing, or changing your photographs to a contemporary format like WebP—Wix has you lined.

Our web site infrastructure and media servers are designed to optimize for video from the get-go. Get pleasure from full artistic freedom and elevate your internet design utilizing enjoyable options—like Clear Video, VideoBox, and Video Masks — with out hurting your web site’s efficiency.

About Wix: Wix is the industry-leading web site creation platform trusted by 230M+ customers worldwide. Since 2006, Wix has empowered companies, entrepreneurs, enterprises and creators to construct, handle, and develop their on-line presence—all from one place. With fully-managed infrastructure and enterprise-grade safety, each Wix web site is safe, dependable, and engineered to help limitless progress. Begin constructing right this moment.

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