AMO experiments with supplies for Stone Island retailer in Chicago

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2022-11-26 18:00:50

Trend model Stone Island has debuted a retail idea by Dutch studio AMO, which incorporates surfaces created from compressed shredded paper, burnt cork and sand-coated metal.

The analysis studio, affiliated with structure agency OMA, created the shop idea to have fun Stone Island‘s fortieth anniversary.

Stone Island’s Chicago retailer contains a digital chandelier at its entrance

In addition to an replace to the feel and appear of the interiors, AMO has designed the areas to host a program of public displays, salons, workshops and personal occasions past retailer opening hours.

For the shop’s structure, the studio referenced the “modern” strategy taken by the Italian model to reworking supplies for its merchandise, significantly outwear.

Clothing displayed on metal racks
The inside was designed by AMO to mirror the model’s experimental strategy to supplies

“Analysis and innovation are on the core of Stone Island,” stated AMO director Samir Bantal, who labored with Natalie Konopelski, Giulio Margheri and Mateusz Kiercz on the undertaking.

“The area, materiality, and program of the shops underpin the model’s ethos, and reinforce a way of belonging of its neighborhood of like-minded individuals,” he continued.

Burnt cork wall and sculptural display stand
Partitions are lined in cork that has been burnt, sandblasted and coated

The inaugural retailer to be designed primarily based on this course is the 180-square-metre area in Chicago, Stone Island’s first within the metropolis.

The area options altar-like niches for displaying archival items and prototypes to focus on Stone Island’s concentrate on expertise and improvement.

Display area for archival products and prototypes
A distinct segment behind the shop shows archival merchandise and prototypes

Surfaces all through the shop are supposed to seem like stone, although none are literally created from it. As an alternative, off-the-shelf supplies have been handled in quite a lot of methods to duplicate the identical visible qualities.

Shredded paper and resin had been compressed beneath excessive stress to supply sturdy panels that mimic concrete, and used to create sculptural shows for merchandise.

View towards the back of the store
Sculptural show stands are shaped from shredded paper and resin that is compressed to seem like concrete

Cork – which is a staple in present Stone Island shops – was burnt, sandblasted and coated to create a darkish texture. Utilized to the partitions, the fabric helps to each soak up sound and management humidity, whereas the ceiling is roofed with a sawtooth association of translucent mild packing containers.

Corrugated metal panels had been sand-coated to create a softer end and used to type a curved partition across the becoming rooms.

Fitting rooms surrounded by sand-coated corrugated steel
The becoming rooms are surrounded by sand-coated corrugated metal

On the retailer’s entrance, which has a shiny orange flooring, a digital chandelier is suspended from the ceiling and broadcasts messages to customers.

Following the opening of the Chicago retailer in October 2022, plans are in place to roll out the idea at places together with Seoul, Munich and Stockholm.

“Stone Island and AMO share values of innovation, performance, and fervour,” stated Stone Island inventive director and president Carlo Rivetti.

“I’m very completely happy to start this necessary partnership, a brand new visible strategy for our shops, to talk to our communities.”

Product research exhibit
Stone Island’s analysis is defined via shows

AMO was based because the analysis arm of OMA, and has developed long-standing relationships with a number of style manufacturers.

One in every of its most frequent collaborators is Prada – the studio has designed quite a few environments for the Italian model’s runways reveals over time.

Stone Island Chicago store exterior
The Chicago retailer is the primary iteration of the idea by AMO

Most just lately, AMO labored with French model Jacquemus to create a Paris boutique with a “bedroom-like” inside and a terracruda-clad shop-in-shop at London’s Selfridges.

The pictures is by Marco Cappelletti, courtesy of Stone Island and OMA/AMO.



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