Hingston Studio’s identity for the V&A’s latest show is a dynamic dance of masculinity

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The award-winning London-based designer and artistic director labored with the world-renowned choreographer, Russell Maliphant, to assist inform the story of the historical past of menswear. Photographed by Julian Broad, the marketing campaign options appears from three designers, Harris Reed, Nicholas Daley and Gucci.

The three variations are all completely different distinctive silhouettes – “fluid and gown like” from Harris Reed, “robust” to reference Nicholas Daley, and a traditional tailor-made go well with from Gucci. The figures are twisted, stretched and charged with power to create a collection of dynamic compositions that commemorate the efficiency of males’s style and its deconstruction. One might say that the dance element of the work goes in opposition to our preconceptions surrounding menswear with the efficiency of every male mannequin being the central theme of the concept.







Remodeled into impactful, type-led poster designs, which might be seen throughout London, Hingston as soon as once more brings his multi-disciplinary method to the V&A, following his notable work for the London museum’s Alice in Wonderland present final summer time.

Different collaborations embrace these with well-known artists, corresponding to Nick Cave and Huge Assault, and luxurious homes like Alexander McQueen and Christian Dior. Hingston Studio’s output spans a broad spectrum of sectors from magnificence and style to expertise, artwork and structure.

Fashioning Masculinities might be seen till 6 November 2022 at London’s V&A, curated by Claire Wilcox. Head over to www.vam.ac.uk to find extra or to guide tickets. For extra on Tom Hingston, go to hingston.net.












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