‘It was love at first sight’: Julie Andriamampianina on discovering digital art and refining her style

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“Illustration was not a ardour since childhood for me,” Julie tells Artistic Increase. Whereas she indulged within the odd little bit of drawing right here and there, it was not till 2017, when she was finding out artwork route for her grasp’s diploma, that she found the “magical world” of illustration.

“It was love at first sight,” she explains. “I began to attract lots on my laptop, and that is after I began posting on Instagram. It wasn’t good initially, however after I look again at what I created then, we are able to really feel that my illustration model was already there.”

© Julie Andriamampianina



© Julie Andriamampianina

© Julie Andriamampianina



© Julie Andriamampianina

The model in query is crisp, vibrant, and sometimes centred round cocktails. And whereas the seeds of her model will be seen from the start, it has taken some twists and turns alongside the way in which. Julie reveals: “My model has shifted quite a bit lately! At first, I aimed to create semi-realistic, detailed and peaceable items, and for 2 years, that is the route I went for.

“A number of months in the past, I began going again to extra sketchy / hand-drawn illustrations, and I am so happy with the way it turned out. I like to design detailed, clear and vibrant items that convey how I really feel and what I am considering in the meanwhile. I prefer to see my illustrations as a journal – after I look again at them, I can bear in mind precisely how I felt after I created them.”

As for her inspirations, Julie is influenced by Toronto-based artist Janice Sung. “She’s a digital illustrator, however she additionally masters gouache work,” she explains. “Her portraits had been the primary ones that made me assume: ‘Okay, that is what I wanna do for a residing too’. Her model nonetheless evolves 12 months after 12 months, and I discover it fascinating.

“And lately I met Valentin Galmand, and he is impressed me a lot too. I really like his easy and naive model. He is actually inventive and has plenty of creativeness, which I feel I can lack typically.”

© Julie Andriamampianina



© Julie Andriamampianina

© Julie Andriamampianina



© Julie Andriamampianina

We’re undecided we agree in relation to the dearth of creativeness. Via her neat and clear illustrations, Julie creates complete worlds through which we will not assist however get misplaced. And recurring pictures of ladies, cocktails and inside design knit all of her numerous initiatives collectively.

“Cocktails are like my ‘speciality’,” she explains. “I really like cocktails, and I really like how graphic and scrumptious they’ll look. Additionally they pair properly with lovely typefaces, which I prefer to play with. Liquor bottles like gin bottles, for instance, are additionally lovely to create. I want I may design cocktails and bottles for manufacturers in the future. Or perhaps launch my very own model.”

Having labored at promoting businesses for 2 years, Julie has undoubtedly honed the abilities required to type her personal cocktail model. And having gone freelance since 2019, what recommendation would she give to different creatives trying to make an analogous leap? “First, I might purchase expertise in a inventive company or in-house place,” she explains.

© Julie Andriamampianina



© Julie Andriamampianina

© Julie Andriamampianina



© Julie Andriamampianina

“I feel it is actually essential to know what it is prefer to work in these environments earlier than they turn out to be your shoppers if you go freelance, to know the way they work, and so forth. It additionally lets you meet with many individuals, confront your model and expertise with extra skilled designers, and be taught from them as a result of then freelancing is a reasonably lonely journey. You often work alone with shoppers, and no one’s right here to let you know whether or not what you are doing is sweet or not. So it is good to take your time and first work alongside skilled and proficient individuals who can train you.”

As soon as you have accomplished that, Julie recommends you absolutely go for it. “Share your work on social media, attain out to folks, manufacturers, businesses you wish to work with,” she provides. “Tackle any contract you are supplied to start with, and be sure you keep good relationships with the folks you’re employed with.

“And to make the method simpler, it is good to have one recurrent consumer. A consumer to work with on a month-to-month foundation that may guarantee you some sort of secure income to start with. I personally work with an promoting company each month: I create social media content material for his or her shoppers. It is not horny, but it surely ensures I get a minimal wage.”





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