Kind to Picture by Marta Cerdà Alimbau explores the eclectic stability between sort and illustration

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2022-09-30 10:00:00

Anybody acquainted with Cerdà Alimbau’s daring and eclectic model will know she enjoys discovering a stability between expressive freedom and management in her work. However the two contrasting disciplines of illustration and typography current a problem, as every requires a distinct angle. It is why she opts for a multi-disciplinary method, mixing the 2 – one in every of trial and error – to create distinctive items which might be fantastically practical and filled with emotion.

Over the past 14 years, Cerdà Alimbau has provided artwork course, design, illustration and customized typography for arts, tradition and promoting purchasers in her native Barcelona and overseas. Shoppers embody Vogue, Spotify, Apple and Converse, to call a couple of.

All through the pages of Kind to Picture, we see a few of these work highlights, together with her time at Cooper Union, the place she explored and experimented, embarking on a journey from calligraphy to illustration, with numerous stops alongside the best way. She discusses these many disciplines, how she has tackled them by means of her work, and the way every pertains to the opposite and overlaps. It is a useful narrative for any artistic, encompassing something from typeface design to digital illustration, e book covers, posters, advertorial graphics, wine labels and extra.

What’s particularly interesting is how Cerdà Alimbau narrates every chapter, as if she speaks on to the reader. It leads to a private, insightful and infrequently shocking peek contained in the designer’s world, revealing her inspiration and a number of the challenges she’s confronted alongside the best way and the method employed for locating options.

One may say that Kind to Picture outcomes from a designer being unconstrained by which visible medium to discover. It is a e book that celebrates artistic freedom and the breadth of what might be achieved inside graphic design and illustration.

In approaching Cerdà Alimbau to create such a e book, Jon Dowling of Counterprint mentioned: “Now we have revealed a lot of books on design, I can take a look at the general providing and see some frequent threads that bind them collectively. A type of is the connection between illustration with graphic design. There’s a candy spot the place the 2 can overlap and interconnect to create thrilling outcomes.

“As such, I like how Marta’s work mixes disciplines to repeatedly create unpredictable outcomes, particularly between typography and illustration. I am at all times in awe of people that can regularly reinvent how they work. Marta’s multi-disciplinary method sees her working throughout typeface design to digital illustration, e book covers, posters, advertorial graphics, wine labels and so forth. We see calligraphy, 3D renderings, transferring picture work, hand-lettering, conventional illustration, op artwork and branding all employed. It is dizzying. What strikes me, having labored along with her on the design of the e book and its cowl, is that she’s not somebody that can do one thing twice, she appears to realize pleasure from consistently difficult herself, and I discover this admirable.”

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Of all of the tasks featured, Jon highlights her Vogue cowl. “Vogue requested Marta to design her ‘dream cowl’ across the time we had been popping out of the worldwide pandemic,” explains Jon. “She adopted within the footsteps of different artists comparable to George Plank, Helen Dryden, Andy Warhol, Salvador Dalí and Carl Erickson, who Vogue has commissioned to create particular, non-photographic covers.

“It is my understanding that Marta needed to create one thing that advised the resilience proven throughout this extraordinarily tough interval wherein Covid dominated. It is such an iconic picture you could pour your individual that means into, however for me, it radiates human power. It is lovely, significant, and the final piece to seem within the e book.”

Kind to Picture by Marta Cerdà Alimbau is revealed by Counterprint and is out there to buy for £35 through www.counter-print.co.uk.



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