Kurppa Hosk goals to assist manufacturers stand out by launching its personal kind foundry, KH Sort

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2022-11-23 10:30:00

We’re massive followers of Swedish model company Kurppa Hosk: they’ve all the time obtained ingenious, boundary-pushing work on the go, reminiscent of their kind designs for the synthesiser Superlative, which we reported on a few years again. And now they’ve launched their very own kind foundry, KH Sort, providing each retail and bespoke typefaces.

In launching KH Sort, Kurppa Hosk goals to honour the company’s typographical heritage whereas making their independently designed retail typefaces out there to license. The goal is to assist firms amplify their manufacturers and improve distinctiveness.

To kick issues off, there are 4 retail typefaces to select from, together with KH Teka, KH Giga, KH Shutter and KH Interference. The interactive web site will assist you to check these totally different typefaces in all sizes, colors, and variations.

KH Teka

KH Teka is a contemporary grotesque with a inflexible method to how curves, particulars and metrics are utilized. It was created in collaboration with totally different designers at Kurppa Hosk, which closely influenced the outcome: a flexible workhorse of a typeface. It’s actually a “by designers, for designers” type of typeface.

KH Giga

KH Giga is a show serif supposed for large-scale use and is designed with exaggeration at its core. The main points, such because the serifs themselves, are supposed to shine when scaling up the font measurement. Due to its exaggerated options, it’s much less acceptable for physique textual content use and involves life when used for expressive headlines, wordmarks or logotypes.

KH Shutter

KH Shutter is an expressive, upper-case-only monospaced show typeface impressed by the traits of the Hebrew alphabet. It’s strongly related to the DNA of Thomas Kurppa’s designs, incorporating geometrical development, 45° angles and surprising options. It was initially designed as a proposal for the identification design for a images exhibition at Fotografiska in New York.

KH Interference

KH Interference is an uppercase-only monospaced typeface impressed by primitive letter shapes. Influences from each the analogue world, like printing on receipts and ticket stubs, in addition to from the digital world, just like the pixelated kind discovered on low-res screens, shine by means of. It’s designed on a forty five° grid, and the corners of the outer shapes are rounded whereas the corners of the interior shapes are straight.

Serving to manufacturers stand out

In some ways, launching a sort foundry of their very own is not an enormous stretch for Kurppa Hosk. Typography has lengthy been intently linked to the core of Kurppa Hosk’s work, which is characterised by creating manufacturers with distinct and clear design DNA that ensures all model parts converse the identical language throughout all touchpoints.

Due to their sturdy perception within the energy of typography, Kurppa Hosk typically devotes plenty of effort to making sure a attribute typeface, typically additionally creating bespoke model typography as part of their shoppers’ model toolboxes.

“In a world cluttered with content material and messages, it is the manufacturers with distinct and coherent expressions that may stand out,” says senior kind designer Jakob Ekelund. “That is why Kurppa Hosk has all the time put typography entrance and centre when designing identities and experiences for manufacturers. Typography can turn into a strong instrument by means of which a model’s voice and character are introduced.




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“We imagine that the potential of typography in guaranteeing a definite and powerful model expression throughout the total model universe is usually underestimated,” Jakob provides. “With the launch of KH Sort we want to stress that typography ought to play a much bigger half in design conversations and within the creation of manufacturers.

“With KH Sort our retail typefaces can be found for license, and we hope it will enable creatives, designers and businesses to additional discover the phrase of kind. But in addition create house for thrilling new collaborations and dialogues.”

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