Forward of its return this November, Glasgow Print Honest has been swamped with enquiries from artists and designers eager to share and promote their work on the common occasion. The not-for-profit organisation was based in 2019 by native creatives Jane McDevitt and Kaye Symington to help Scotland’s inventive group.
Keen to assist these newbies who want some recommendation on promoting work at artwork festivals, Jane and Kaye approached Inventive Increase with many beneficial suggestions from themselves and a few of their printmakers. These embody Patrick and Lucy from Yuk Enjoyable, illustrator Max Machen, visible artist Alan Campbell and UK-based illustrator Lizzie Lomax.
Collectively, they’ll little doubt assist you consider how to decide on an occasion to take part in, the way to arrange your stall and what to take with you (snacks characteristic predominantly). It is recommendation many people shall be joyful to listen to following the pandemic.
However first, how have you learnt if an occasion shall be good for you?
Though it is by no means actually doable to know till the day itself whether or not an occasion would be the good match for you, doing some research earlier than signing up is worth it.
“Suppose it is an occasion that is been operating for some time; go searching and see if you recognize anybody that is attended beforehand,” says Kaye. “Ask them about their expertise – not nearly gross sales, however whether or not or not the organisers have been straightforward to work with. Whether or not they had a simple setup, whether or not the area was good, and what the footfall was like.”
It is also price asking what the ambiance was like and what occurred after the occasion – did they really feel a part of a group? And it is price noting if any folks you admire have been part of the occasion beforehand as a result of it can let you recognize in case your work is an effective match.
“If it is a new occasion, check out any earlier ones the organisers might need run and discover out if they’re native to the realm,” provides Jane. “If that’s the case, then they’ve likelihood of figuring out the group and producing one thing that shall be loved there. You might even try the branding of the occasion. Have they got a pleasant poster or web site, have they put time and thought into it, and are they proactive in selling their artists and makers?”
One other high tip is to take a look at the venue. Ask questions like, is it fairly straightforward to get to on public transport? Will there be good footfall from passersby? Is all of it reliant on the organiser bringing folks to the event?
All in all, there is a little bit of danger in selecting which occasion to be a part of, however Lucy and Patrick from Yuk Enjoyable counsel that you can additionally use it as “an excuse to go someplace new, so even when the occasion is not nice we nonetheless get to discover an attention-grabbing metropolis”.
What must you do earlier than an occasion?
You’ve got utilized and been accepted, so what do it is advisable do now? Should you’ve by no means been to an occasion like this, observe your setup at house. It offers you a good suggestion of what your desk will appear to be. “That method, you may make certain every little thing seems to be nice and in addition perceive how a lot stuff you will want,” explains Kaye. Make a listing of every little thing on the day, from signage to chargers (extra on that later). “Practising your setup ought to enable you see if something is lacking,” Kaye provides.
A high tip from Max Machen is to plan far forward, “I usually guide prepare tickets and type out a spot to remain beforehand. The sooner these are booked, the cheaper they’re”.
Use this time to plan what inventory you will take with you and guarantee you’ve gotten sufficient of it. Alan Campbell suggests that when you discover out what sort of area it’s important to work with on the occasion, “get your favorite and strongest items in the most effective locations and work out from there. Do not deliver something you are not joyful or happy with as weaker work takes away from the stronger”.
“We additionally actually admire when our stallholders promote that they are coming to the occasion,” says Jane McDevitt. “It makes us really feel like they’re dedicated, and we get excited when folks really feel a part of our group earlier than they even stroll by way of the door. It makes it particular to fulfill folks in actual life for the primary time.”
What must you bear in mind to deliver with you on the day?
The printmakers Jane and Kaye spoke to have been all fairly clear on the issues that you simply want to have with you. Primary is “a card reader” as a result of, as Alan explains, “earlier than the pandemic, card gross sales versus money was about 50/50. That is since modified, and money has virtually disappeared, so card machines have develop into indispensable.”
Snacks and water performed a fairly shut second for beneficial important objects. “If a market is actually busy, you may not get the possibility to slide away to get one thing, so it is good to have one thing at hand,” advises Kaye. Lizzie Lomax additionally recommends taking a pocket book to jot down your gross sales. “It appears like an apparent one, but it surely’s necessary not simply to trace what you’ve got earnt, but in addition to see what sells higher, and maybe would not promote so effectively – then you recognize for future markets!”
Subsequent, contemplate taking a desk fabric or material, as most festivals will ask you to deliver your individual, and you do not know the standard of the desk you will get. “It helps to cowl up any dings or scratches which may distract out of your work,” explains Jane. “You can too use it to deliver a spark of character to the desk.”
Others counsel taking enterprise playing cards or printed supplies together with your particulars for folks to remove. The highest tip from Alan right here is to maintain them off the desk: “It means you possibly can have a pleasant interplay with somebody searching for your info and stop them from being collected after which ending up in a dusty drawer someplace.”
Lastly, do not forget a charger or energy pack to maintain your cellphone and card reader totally loaded simply in case there are not any energy sockets close by. And, no matter you do, do not forget these snacks!
How do you then entice folks to your stand?
The entire artists agreed so as to add peak to your desk and take into consideration attention-grabbing methods to show your work. “Should you’re in a position to put issues on a wall behind you, even higher, however price asking organisers prematurely to ensure that’s a risk,” says Kaye. “At Glasgow Print Honest’s first occasion, Alan Campbell constructed lovely stands to show his work in order that it did not matter if he was close to a wall or not. Max additionally made some cardboard print stands in order that they fold down tremendous straightforward for travelling however can be utilized so as to add peak to his desk.”
Subsequent, take into consideration having value vary of merchandise so that there is one thing for everybody’s finances from £1 upwards. Yuk Enjoyable’s expertise is that some folks would possibly purchase a small factor after which come again later or observe up on-line for larger purchases. “We all the time ask for folks to share their pricing with us to make sure we now have widespread work out there,” explains Kaye. “We had some printmakers who had work on the larger finish of the dimensions, and so they have been delighted to promote fewer prints however at larger costs – so it is price contemplating your individual pricing.”
Relating to greeting folks after they come over to your desk, all artists talked about being welcoming to guests however not overbearing. “A pleasant smile and a hiya to folks having a browse are all the time good,” says Jane. “Totally different folks have totally different techniques when folks come to peruse their wares. Some prefer to be chatty with prospects, whereas some like to only welcome them with a hiya after which proceed sketching. That is about your enterprise, so whichever tactic fits you.”
Publish-lockdown, what issues ought to you consider having at your stall?
What about this new world, not post-pandemic precisely, however how can we handle issues now that we’re again on the earth once more? In line with Kaye, getting your card machine is the large one, then optionally, you would possibly wish to contemplate offering some hand sanitiser. “All of the printmakers advised having a masks with you. Some individuals are nonetheless sporting them or are weak, so it is good to have the ability to pop one on if it feels applicable.”
Alan Campell provides: “I believe it is good to have hand sanitiser out there. I’ve a couple of household and mates at excessive danger, so I am nonetheless sporting my masks in public. Some folks stay involved even with relaxed restrictions, so I believe it is good observe to present folks area and be thoughtful.”
What ought to folks do following an occasion?
There are a couple of various things you are able to do afterwards. The primary is to contemplate becoming a member of a couple of of your fellow stallholders for meals and drinks. “The sense of group is so price it; even in case you’re a bit drained after an extended day, it can make it worthwhile,” says Jane.
Lizzie Lomax agrees. “It is a good way to make mates you’ll possible meet once more at future markets. The group and friendships you construct from this are necessary and the principle motive I like doing markets.”
Subsequent, what in regards to the prospects you met? “Why not publish a ‘thanks’ observe to everybody you spoke with and perhaps even cross-promote a number of the different sellers that you simply acquired alongside effectively with, or if their work was actually attention-grabbing,” says Kaye.
Lastly, markets is likely to be tiring, however they carry numerous return in your funding. “They’re lengthy days, and it’s important to do numerous socialising, speaking and interacting with folks,” Jane provides. “However it’s all so price it – not simply on your profession (and financial institution stability) however for the superb folks you will meet and the group you possibly can develop into part of.”
The Glasgow Print Honest is again to its unique kind – in wonderful “actual life” – this winter. As a consequence of happen on 5 November 2022 at The Lighthouse in Glasgow for “sooner or later of print-based enjoyable”, purposes are actually open for individuals who want to participate. However hurry, the deadline is 29 July, so you have not acquired lengthy. To search out out extra, go to glasgowprintfair.co.uk.