We’re all conscious concerning the detrimental results social media can have and typically it might probably really feel overwhelming to be on this house. Different occasions, you discover little corners of the web which are filled with hope and optimism, and get reminded of all the nice issues social media can carry. The New Comfortable is certainly one of them. Based by Stephanie Harrison, The New Comfortable is a science-backed, design-forward platform that helps folks discover lasting happiness. By taking tutorial research and unique analysis and translating them into colourful, bite-sized graphics which are straightforward to grasp however encourage inward reflection, Harrison is ready to attain a gaggle of people that need/want the assistance for inside work however maybe don’t have entry to it. She’s creating group, sparking dialog, and inspiring her followers to hunt true happiness and wellness, one significant Instagram submit at a time.
We wished to know extra about Harrison’s inventive course of and inspiration so we requested her a number of questions:
What are the important thing design ideas that information your group?
The New Comfortable has 5 core design ideas that information the whole lot we do.
The primary is to do good. Our philosophy of happiness is grounded in a single key concept – we’re right here to assist one another. The whole lot we make must contribute to our collective happiness.
The second is science. Each single piece of content material we share is backed by analysis. We do all the analysis so that you simply don’t should.
The third is readability. We use design to make clear and disambiguate this analysis into messages which are each comprehensible and helpful.
The fourth is simplicity. We talk these messages within the easiest attainable approach, throughout format, form, shade, and duplicate.
The ultimate is group. It’s our purpose to construct a world the place we’re extra linked to one another, and that begins with integrating our group throughout every platform and delivering messages that encourage connection.
One instance of how we’ve built-in these ideas is thru our weekly publication, which 1) Presents one easy and clear science-backed tip to make you happier, 2) Offers you alternatives to really feel linked to, share with, and assist your fellow group members, and three) Highlights folks utilizing their items to serve the world, who we name New Comfortable Heroes.
The place do you get the inspiration in your content material?
The New Comfortable’s mission is to construct a happier world, and we try this by sharing a brand new, science-backed approach to consider happiness. On the highest degree, our inspiration at all times comes from the philosophy of happiness that I’ve spent the final fifteen years creating. It’s the muse upon which the whole lot relies.
Each certainly one of our platforms is a spot to assist folks, adjusted each for the medium and the messages which are greatest fitted to it. For instance, our podcast does a deep-dive into one component of the philosophy and contains precise group members who share their private tales. Our publication provides us an opportunity to delve into longer-form content material, exploring extra nuanced concepts. Our art work presents you bite-size day by day instruments. Our animations carry these ideas to life by means of storytelling, and in addition offer you a minute to pause and reconnect to your self.
Each medium has a unique inspiration. For instance, Instagram is a visible platform, which is one thing that we wished to make the most of. I used to be impressed by fashionable artwork and Bauhaus, and built-in that with my very own intuitive sense about the way in which that shapes and shade can signify feelings, transformations, and happiness. It advanced into our present aesthetic that tries not simply to speak a message by means of design, however doing it in a easy and exquisite approach.
What’s your course of for translating this analysis right into a design?
Every bit of content material communicates a key concept or perception from the New Comfortable philosophy. Nevertheless it’s normally generated by listening to what folks in our group need assistance with. Each week, we ask our group members what issues they’re combating or what they need to find out about. Their solutions straight encourage the content material for the approaching days and weeks.
As soon as we’ve a basic sense of the group’s wants, it kicks off the in-depth design course of. I’ll typically spend a full day simply studying tutorial papers with a view to tease out a core perception – we’re normally bringing collectively a number of research to give you an answer. It’s so necessary that we give folks instruments that truly match into their busy lives. It must be helpful.
After I’ve analyzed the analysis and recognized the core perception, that’s once we flip to visible design. We normally begin first by sketching up a number of methods of visualizing the perception, then select a favourite to start out engaged on in excessive constancy. That then goes by means of a number of shade, format, and duplicate iterations by means of the lens of the design ideas, asking questions like, “How can we make this extra easy? How can we make this extra useful? Is that this message clear?”
Lastly, the method concludes with writing the transient essay that goes together with the submit, which summarizes the analysis findings. Then it goes out to the group, proper again the place it began!
This course of varies with the completely different platforms that we use. For instance, we just lately launched our first animation collection which brings these visuals to life. Our purpose was to create these calm, meditative, inspiring moments in your feed. The art work is simply a place to begin for the animations – from there, we strive to determine a singular approach to animate it and inform a deeper story. That begins with preliminary ideas, then strikes to storyboarding, explorations, and iterations. It actually all comes again to the design ideas, which information the whole lot, even right down to the music we select to accompany the animations.
Everyone knows concerning the pitfalls of social media. Do you suppose there’s extra good than dangerous relating to social media? Can folks use social media to meaningfully enhance their happiness? In that case, why?
It’s attainable to make use of social media in a approach that helps your well-being. We are able to’t put that accountability simply on the person, although. We’re immersed in these digital environments that had been designed for particular functions, and that inevitably influences the whole lot we do inside them. Platforms have a social accountability (one which I’d argue is a requirement) to design areas that promote well-being. As companies and creators, we additionally must be intentional concerning the sort of house we’re creating. To me, there’s a core query to ask ourselves: “Is what I’m creating contributing to collective well-being or detracting from it?”
It’s at all times been our purpose to contribute, and we’ve tried quite a lot of completely different approaches to ship on that. For instance, we provide month-to-month applications which are utterly free for anybody in our group and delivered on social, educating folks the science of happiness.
One of many applications we did was truly on this very subject: what can we do to make use of social media to extend our happiness? The bottom line is to consider your social media feed prefer it’s your digital house. Identical to you’ll in your bodily setting, it helps to have targets, routines, and bounds. If you happen to’re specific and say, “My digital house is a spot that makes me happier,” then an entire host of recent behaviors comply with from that. You would possibly resolve it will make you happier to make use of it to be taught from people who find themselves in comparable life conditions, or enable you develop a brand new passion, or work in direction of a trigger that issues to you, or keep in contact with faraway family members. If you happen to discover that particular content material isn’t serving to you to attain that purpose, you might be way more empowered to resolve what you need to do about it.
One actually attention-grabbing perception from the analysis is that utilizing social media passively is among the worst issues you are able to do. That is the infinite scroll everyone knows so properly, of consuming different folks’s content material and never participating, sharing, or connecting. To be happier, we have to lean extra into the social aspect, as a result of very significant and necessary relationships, connections, and communities will be constructed on-line. Probably the most efficient methods we’ve executed that’s by means of sharing group members’ tales, challenges, and emotions. It reminds those that they don’t seem to be alone. We are able to discover this sense of connection on social media, if we use it in genuine and self-expressive methods, and it’s these connections that may have a profound affect on our happiness.